Adoption Coach

A monthly retainer that keeps AI adoption compounding instead of fading. The productized version of a Chief AI Officer — at a fraction of the cost.

The pilot worked. The team’s using the tool. Then month four arrives, the executive sponsor’s attention moves, and the dashboard quietly drops. That’s where 95% of adoption losses happen — not at launch. Adoption Coach is built to prevent that drift: monthly tracking, quarterly nudge experiments, board-ready reviews, and a coach in your corner.

How a typical month runs

①

Week 1

You receive the Adoption Dashboard. We review it together on the monthly call. You bring blockers; we bring data.

②

Weeks 2–3

We run whatever nudge experiment you approved (Tier 2+). Defaults, friction points, reinforcement scripts — we A/B test like an engineer, not like a guru.

③

Week 4

We synthesize what we learned, queue next month’s experiment, and (if it’s the end of a quarter) prep the Quarterly Business Review.

LIGHT

Tier 1

$3,000/mo

STANDARD

Tier 2

$4,500/mo

EMBEDDED

Tier 3

$6,000/mo

You can enter at Light or Standard, and graduate as adoption proves itself. You can step up or down at any quarterly renewal.
You can pause the retainer for up to 60 days/year (vacations, board cycles, slow seasons) without losing your tier or your queue.

The math vs. a full-time AI hire

A full-time Chief AI Officer or VP of AI typically costs $200K–$350K loaded — and most 10–50 employee firms can’t justify that. Adoption Coach gives you the strategic function (governance, vendor evaluation, adoption measurement, nudge design) at $36K–$72K/year, with no recruiting risk and no equity dilution. When you outgrow the retainer and need a full-time hire, we’ll help you scope and recruit — and gracefully wind down the retainer.

Deliverables

Monthly Adoption Dashboard (1 page) — weekly active usage, top blockers, what we’re testing this month.
Quarterly Business Review (~5 pages) — usage trends, ROI vs. baseline, vendor-landscape updates, next-quarter priorities. Board-ready format.
Running experiment log — every nudge we tried, why we tried it, and what we learned. Your team can see it in real time.
On-demand vendor briefs — review of any AI tool your team is considering, in a one-page brief, within one week (Tier 2+).

Who this is for

Two kinds of clients use Adoption Coach. The first finished a pilot — ours or someone else’s — and knows the real risk is drift. The second already uses AI tools and watches usage spike, plateau, then quietly decline. Both want a partner who keeps the flywheel turning without the cost (or pretense) of hiring a Chief AI Officer.